© 2018 by Satomi Minoshima.  All rights reserved.

The pour over energy drink 

Photography by Fujita Keisuke

‘The pour over energy drink’ is a device used to help visualize the main ingredients contained in most energy drinks. Recently many young people and workers are consuming these drinks; yet, the graphics on these packages often distract the consumer from the actual effects of the ingredients on their bodies. As a way to highlight the importance and effect of the ingredients of an energy drink on the body, the energy drink maker was created. This maker serves energy drinks in an elegant way comparable to a ritual like tea ceremony or hand drip coffee maker. The designer hopes that it would lead people to become more aware of what they are feeding into their bodies.

エナジードリンクに含まれる材料を可視化するための装置である。多くの若者や労働者がエナジードリンクを摂取している現状がある一方で、彼らはその飲み物が何から出来ているのか、どれだけ体に影響があるものなのかに興味を持つ機会は少ない。茶道やハンドドリップコーヒーのように作る過程を分解し、丁寧な所作とともに見せることで、エナジードリンクへの理解を深めようとした。

Creation 2016

Photography by Fujita Keisuke